Target’s viral Lewis decoration spotted in some stores

Lewis the Pumpkin Ghoul has begun to haunt Target stores across the U.S.
The 8-foot-tall Halloween decoration, which went viral last season, became available on Target.com in late July (for $180). But his arrival in stores marks the official scary season at the retailer.
Lewis hasn’t infiltrated every store yet – you can check Target.com to see if stores near you have the decoration. But if you want to get your hands on Target’s viral Lewis – and new Lewis & Friends variations – you better move fast.
Here’s what we know about Target’s popular Lewis & Friends lineup this year.
Target has increased inventory of Lewis and other pumpkin ghouls, including a nearly 6-foot tall guitar-wielding Pumpkin Rocker Billy. But they will only be available while supplies last, the company says.
“We loved seeing how much joy Lewis brought to families last Halloween, so we’re thrilled to announce that not only is he returning, but he’s bringing new friends,” said Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines, when the expanded pumpkin ghoul line was announced in July. “This is Target at its best, delivering surprise-and-delight moments and even more newness. And Lewis & Friends are so excited to help consumers celebrate, they’re not waiting until October.”
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The $180 big Lewis returned to Target this year with a $30 “Little” version and $10 “Baby” version. He also brought some new friends. Here’s a look at some of the decorations. See more of the retailer’s Halloween collection for 2024.
Lewis the Pumpkin Ghoul made his debut last year and sold out within days. Shoppers are already hunting for him at Target locations and posting on social media when they do.
The 8-foot-tall Lewis is dressed in a rough-hewn robe and has an orange jack-o’lantern head that lights up. In addition to making eerie sounds, he has several sayings, but his catch phrase is “I am nota jack-o’-lantern. My name is Lewis.”
How to get it: Lewis is beginning to appear in stores, but is available online, too, for $180. You can also get free shipping if you’re a Target Circle 360 member, pay with a Target Circle card or simply spend more than $35 using any payment method.
Bruce the Skeleton Ghoul, a new addition to the gallery of ghouls, is also 8 feet tall and speaks. One of his quips: “Why does everyone think I’m grim? I’m living my best afterlife, baby! Wuohahahaaaa!””
Also outfitted in a ragged robe, Bruce has eyes, hands and a bony rib cage that glow an eerie lime green color.
How to get it: Bruce is showing up in stores along with Lewis, but is available online for $180.
Many shoppers are picking up smaller versions of Lewis including this 65-inch Little Lewis – there’s also a 30-inch tall Baby Lewis. Both make good options for Halloween decorators working with smaller spaces.
Slightly smaller at 5 feet, 5 inches tall, Little Lewis has a similar toothy light-up pumpkin head and sports the same sayings as the larger Lewis. He comes with a hanging loop, so you can let him hang out inside or out.
How to get them: Little Lewis is currently available online for $30, while Baby Lewis costs $10. Both will be showing up in stores along with the bigger Lewis.
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
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